Emma Sells is a freelance journalist, editor and brand consultant specialising in fashion, culture and sustainability. Formerly a Fashion Features Editor at ELLE and Net-A-Porter’s Porter EDIT, she has more than 15 years of experience creating editorial and marketing content across print, digital and video.

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As a freelancer she has written for publications such as Grazia, The Telegraph, Stylist and Vogue. She has interviewed some of the fashion industry’s biggest designers and models, worked with influencers on street style shoots and video content and written everything from short, snappy copy to long-form opinion pieces.

 

She has worked with luxury fashion brands including Burberry, La Perla, Stella McCartney and Smythson to create social media and content strategy, shape tone-of-voice and brand books, and develop storytelling across website, newsletter and social platforms.

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She is currently the Contributing Fashion Features Editor at The Calendar Magazine.